When you’re just starting your business, there are a lot of benefits to being small. You’re nimble, fluid, you can adapt quickly to new situations. But for every advantage, there’s a challenge. It’s hard to stand out, hard to land important meetings, hard to get people to deliver things when you need them. It’s even hard to negotiate pricing with vendors because you can’t offer them any true sort of scale: If you own a small cafe, you’re probably not paying the same price for your vegetables as is TGIFriday’s (assuming, of course, that TGIFriday’s actually serves vegetables).
Diary of a Social Venture Start-up: The Importance of Being SMART
